Passionate about transformation and innovation within the media, advertising, and marketing space, Pam propels talent to view brand building with intention and prioritise profits with purpose. As a seasoned Media Director at BlackMarket Media, she brings 15 years of demonstrable industry experience building and executing bold strategies that have fundamentally shifted traditional media thinking in the South African landscape.

Leading cross-functional teams and managing premium portfolios with clients including DStv, M-Net, SuperSport, Lion of Africa Insurance, and Asahi Breweries, Pam champions continuous learning as the foundation of transformation. She holds an undergraduate degree in Public Relations and a Bachelor's degree in Strategic Brand Communication, earned with distinction in Critical Thinking and Consumer Behaviour Studies, alongside executive leadership development programmes.

Her guiding principle remains clear: "Drive with the mind, but lead with the heart."